Email - nimita.rathod@gmail.com
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Active wear

Active wear

A peek into active wear insights for Everlast featuring intelligent materials and technology integrated into apparel for strength and comfort.

Everlast is an active wear brand under the umbrella of Sears brands. This self initiated project is a peek into the trend and insights gathered for active wear space for 2020. A line of athletic and fitness clothing and accessories are created using the direction and inspiration from this macro trend. A range for active wear categories is then developed and modified to suit the Everlast customers.

Inspiration board
Material Direction
Details
Range plan